PUBLIC RELATIONS

PUBLIC RELATIONS
Remote Assessment September 2020.

Candidate Instructions
 The word limit for each of the 4 questions is 750 words, giving a total assignment
the word limit of 3000 words.
 Write your total word count after each response.
 Responses must be your own work, based on your personal study and/or research.
 You must acknowledge all material and sources used in the preparation of your
responses (books, articles, reports, lecture notes, and any other kind of material) in
a list at the end of each response. A formal referencing system such as Harvard is
advised but is not an essential requirement to gain all the marks available under
communication and originality.
 Plagiarism is a serious offence. Do not copy in part or whole the work of other
students and/or persons.
 You must include the following Candidate Declaration at the end of your
submission:
“I declare that this work is entirely my own with the sources of information I have
used clearly identified and acknowledged”.
Instructions for typewritten responses
 At the top of each page include your full name, Student ID Number, Centre Name
and the title of the ICM Unit for which you are submitting.
 Submit your response in Arial font, black, minimum size 12, single-spaced with
normal margins.
 Clearly indicate the question number for all of your responses.
 Number each page of your work.
Instructions for handwritten responses
 At the top of each page include your full name, Student ID Number, Centre Name
and the title of the ICM Unit for which you are submitting.
 Submit your work in blue or black ink, in legible handwriting on lined paper.
 Clearly indicate the question number for all of your responses.
 Number each page of your work.
Advice
 Read each question several times before you answer it.
 Plan your answers before you start writing the full responses.
 Up to 5 marks are available per question for communication and originality.
 Check all your answers for content and plagiarism before submitting your work.
 Prepare your responses using the resources provided by ICM, the ICM Remote
Assessment guidance and any material provided by your ICM Approved Teaching
Centre.

ANSWER ALL QUESTIONS
1. As a public relations consultant, you have been asked to write a journal article
entitled ‘The Globalisation of Public Relations’. In your article, you must give a
detailed account of the globalisation of public relations, including a range of
views and examples to support your discussion, with a brief conclusion.
(Word limit 750) [25 marks]
2. Discuss the use of persuasion in public relations. In your response, you must give
a detailed account of persuasion, including a range of views and examples from
theories to support your discussion, with a brief conclusion.

(Word limit 750) [25 marks]

3. Discuss the ethical behaviour of a public relations practitioner of your choice who
supports a cause for which they work or do in parallel to their main job activity.
In your response, you must give a detailed account including a range of views and
examples to support your discussion, with a brief conclusion.

(Word limit 750) [25 marks]

4. As a public relations consultant, you have been hired by a local store to create a
public relations strategy for its business. Suggest a strategic plan in which you
consider the stages of the planning process which is detailed and logical, based
on knowledge and fully justified.

(Word limit 750) [25 marks]

 

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