“Using a semiotic approach, write about a sign in 2-3 well-developed paragraphs. First, choose a sign that has at least two different signifieds. Explain two different signifieds for your chosen signifier (this should be your thesis, as in something like, “The ____ logo, depending on the context, can mean either Y or Z.”). You cannot use an example used in the video, and you cannot use simply a single word with two different definitions. Your thesis should state the different meanings attached to the same signifier (such as a logo, a hand signal, a phrase, a title, etc.), and the rest of the paper should explain how those meanings are constructed differently—is it a result of culture? Of context? Of history? What makes the same signifier signify two (or more) different meanings? Outside sources are not necessary. You should choose a signifier that you know well enough to explain at least two different significations.
“A swastika can signify either racism or artistic expression, depending on the age and context of the sign.” (examples: Nazi uses of the swastika as a white supremacist tool OR the lobby of Indiana University’s physical education building (below), used as an artistic symbol because it was built in 1917 before the Nazis existed) ”