Revitalizing a Brand

“APA –  3-4 pages – Review Case & Gradiong rubric 
 
This week you will complete a case analysis using the Ford case.
A formal, in-depth case analysis requires you to utilize the entire strategic-management process. Assume your group is a consulting team asked by Ford management to analyze its external/internal environment and make strategic recommendations. You will be required to make exhibits/matrices to support your analysis and recommendations. The case analysis must encompass 10–12 pages plus the exhibits/matrices, cover page, and reference page. 
 Focus on – 3 topics 

Internal Analysis 
1. Value Chain Analysis 
2.  Financial Ratio Analysis 
3.  Balance Score Card”