Tourism and Hospitality Operations Management – FINAL EXAM

Tourism and Hospitality Operations Management
Final Exam SP52, 2020
Take-Home/Online Examination for JCUS student only

Exam Duration
24 hours (this includes uploading of answers to the dropbox within the given duration and Late
submissions will not be processed)
Instructions to Students
1. Students answer the exam by typing on a word document or handwriting on paper
2. Type/Write your full name, JCU number, and Subject Code on the top right-hand corner of each
answer page
3. Number your answer clearly on each answer page.
4. Upon completion of the answer script:
a. For Handwritten scripts on paper: students are to take pictures of their answer scripts
using the Clear Scanner app, save the answer script into a single PDF file
b. For those typed on a word document: students to save the file
Submission
Answer any five (5) out of seven (7) questions. Each question is worth 8 marks.
[TOTAL: 40 MARKS].
Student Number |__|__|__|__|__|__|__|__|
Family Name _____________________
First Name _____________________
Final Exams, SP52 2020
TO5102 Tourism and Hospitality Operations Management
Page 2 of 2
FINAL EXAM
Answer any five (5) out of seven (7) questions. Each question is worth 8 marks.
[TOTAL: 40 MARKS].
Student Number |__|__|__|__|__|__|__|__|
Family Name _____________________
First Name _____________________
Final Exams, SP52 2020
TO5102 Tourism and Hospitality Operations Management
Page 2 of 2
FINAL EXAM
Please answer any five (5) out of seven (7) questions. Each question is worth eight (8) marks. Each
the answer should be between 400-500 words in length and include examples from the industry to
illustrate.
1. Tourism and transportation are often described as being inseparable. Discuss the tourism
transportation continuum and explain some of the trends in tourism transportation.
2. Identify and discuss three possible Service Operations Manager’s roles or responsibilities in a
tourism operation, beyond that of human resource management (staff) and property
management.
3. Why does overbooking occur in accommodation and airline sectors? Critically analyze the
consequences of overbooking and its legal aspects?
4. Think of a strategic alliance from the tourism industry. Discuss some benefits for that particular
alliance as well as some challenges that it has to face.
5. What are the two most likely supply and demand situations that will require strategic
management and discuss the three strategies relevant to each situation (provide examples of their
application in a tourism operation)?
6. Are ‘Travel bubbles’ a method of clustering? Explain Clustering and its application to tourism?
7. Discuss key managerial implications of the ‘tourist-supplier duality’ concept. You must also discuss
its importance in the tourism and hospitality industry

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